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New ‘Dragon Tattoo’ DVD Is Real, Really (Deadline Hollywood)
This is sure to be generating some high-fives over at Sony Pictures Home
Entertainment. In a nice marketing touch, the DVD for Columbia Pictures' David
Fincher-directed _The Girl With The Dragon Tattoo_ that hit the street this
week has been packaged to look like a burned (re: pirated) disc, complete with
the felt-tip-pen scribbling of the title on what looks to be a label-less
face. It's a nod to _Tattoo_'s computer-hacker lead character Lisbeth
Salander, who is just the sort that would illegally download a copy of a
Hollywood studio tentpole from BitTorrent (don't try that at home, kids). The
look is so effective it forced Redbox to put a disclaimer in its description
of the movie on the film's webpage: "NOTE TO RENTERS: The handwritten look on
the disc of this movie is legitimate and is intended to look like a burned
DVD." The film, which garnered star Rooney Mara a Best Actress Oscar
nomination and won the Oscar for Film Editing, has grossed $231.3 million
worldwide since its December 21 release.
Deadline Hollywood
