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Bumper Stickers: The Key to Successful Marketing by Buck Thompson
When walking or driving along the road a vehicle with a bumper sticker saying "Be ready, Be Buckled" would obviously grab your interest. Something like this that catches attention and conveys a message in a few words is likely to have a great impact. Bumper stickers are marketing tools in the form of labels, usually attached to a vehicle for others to read.
Bumper stickers are an effective and inexpensive way of marketing and promoting your business. They provide a flash of distraction from the ordinary. If one person likes a bumper sticker they see on a vehicle, they may get the urge to use it on their vehicle as well. Thus for one successfully made sticker positioned in the mind of a customer, there are several other readers who would also like to adopt the idea. In this respect bumper stickers are similar to word of mouth.
Political personalities take advantage of inexpensive and efficient bumper stickers in their campaigns. The simplicity and straightforward approach of bumper stickers fits well with the budget and function of many marketing campaigns. Through bumper stickers, people are able to deliver messages to a wide audience. The content of this message requires serious thought however to ensure that it is not offensive of insulting to anyone.
Bumper stickers may seem to be simply a small piece of sticker posted on vehicles; but over the course of a year a captive audience of potentially thousands of people may pull up and read that sticker. Drivers often have nothing else to do and will read the message. If your sticker is well designed, and the message is interesting enough to be noticed your sticker is likely to be an extremely effective marketing tool.
Bumper stickers can also create brand awareness for products which aren't well positioned in their market. This can be achieved in a short span of time with the right message. When designing a sticker it should be noted that humor grabs the maximum attention for a person. A message like "Few Women admit their age: Fewer men act it" is the right way to use humor. Who wouldn't want their vehicle to be eye candy for other people?
When using humor on messages, some precautions should be considered to avoid improper use of language that may offend other people. To make the bumper stickers more appealing and effective, the idea should contain a message that will linger in the minds of the reader. It can be funny as long as nobody is insulted or exploited by the message. It is also important to ensure that the intended message of the sticker is not lost in the humor. The materials used for the sticker should also be considered. Examples of good materials are vinyl clings and magnetic stickers.
The marketing potential of bumper stickers is yet to be fully realized. Though not niche in nature, they can prove to be a goldmine for your business if done properly. Care should be taken to ensure that humor used does not divert attention away from the product being promoted.
Bumper stickers are a great marketing tool, and if used effectively with the right meaning they can prove to be a boon for your business. Alternatively if the meaning is wrongly perceived they can also be a disaster. Therefore market properly, think creatively and make your bumper stickers unique.
Author: Buck Thompson offers further details regarding bumper stickers on his site where you can learn how your business can benefit from creatively designed stickers.
Article Source: http://www.earticlesonline.com/Article/Bumper-Stickers--The-Key-to-Successful-Marketing/442862
what is the sticker used for printing?
what sticker used in puting sticker on the car like in LTO stickers..
and kinds of stickers?
what kind of stickers to be printed and put it on cars frontal mirror
Printing?Maybe you can use the same as car's?
