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Paradise Beijing To Shop Without The High Price Of Unsatisfactory Performance Advantage by jojo
"We are doing the overall planning of a Beijing market," Yesterday (May 10th), headquartered in Shanghai on business in Paradise, general manager of Beijing Branch of Ning has told reporters the phone, through the After the new shop the first golden week, Beijing is clearly not suited to Paradise some fierce market competition, "originally scheduled for mid-May in the North Fourth Ring Road plans to open 2 stores had to be postponed." has the Ning Jieshao , their new shop program has been postponed to July this year, will be in mid-July to open two new stores.
High price of no advantage Election in May 1st shop of the Shanghai Paradise Beijing store, intended to seize the Golden Week 7 days of sales peak, however, the new boss has been placed in front of the performance of the Ning is not satisfactory.
Yesterday (May 10), the reporter went to the Beijing West Fourth Ring electrical life Wukesong of Paradise Plaza, the shop after two years of intense preparations for this year, after the official opening on May 1. Store business area of 12,000 square meters, large parking lot with more than 800 free parking spaces. However, operating a total of four square, the reporters could barely see the customer.
In TV Counter reporter saw here
Plasma TV , LCD TV Price is slightly higher than
States United States , Suning . Such as Changhong, a 42-inch plasma TV in the price of 13,999 yuan Paradise Electronics, Gome is priced at 11,999 yuan. Learned from the Department's marketing staff in the country the United States, Suning stores, to bid to the yuan's 42-inch plasma TV, in Paradise basically can not be bought down.
Wing-lok, said Wang Jun, deputy general manager of Beijing branch, Yongle designed to give consumers a quality, so that consumers experience the content business, so do not use price competition, but will develop a moderate price, quality service to customers. He introduced, in the May 1 Golden Week, Beijing Branch Paradise also introduced a series of promotional Fanquan activities and to achieve the initial projected sales of 10 million yuan during the Golden Week.
According to Fan Zhijun said Suning Hua North District CEOs, and business area of the pot is almost's Suning
Association Bridge Shop, 51 compared with 42 million yuan in sales during the period.
Chicken fell for the elan Although always claimed to embody a quality and content, but Wing-lok, a series of change in the situation in Beijing is not difficult to see clearly in Beijing, some Wing Lok acclimatized.
Preparatory to Beijing since the Yongle, the Beijing market, "general" has not even for a third term. Especially in the May 1 opening on the eve of the crucial moment, Paradise is still high-level replacement. Wing-lok, the start of preparations for Beijing branch, when he was general manager of Dazhong Electronics switched from the history of the Ming. Only a few months after the work, in turn, chairman of Shanghai Yongle Chen Xiao headquarters of "loyalists" sent to Beijing to succeed Hu Jun Ming history. But apprenticeship is not the Czech Republic, early in April this year, only the arrival of more than three months has been transferred to Hu Jun, vice president of Zhejiang branch.
Yesterday (May 10), Hu Jun, when interviewed by reporters acknowledged, Beijing is a complex market, a foreign enterprise, Wing-lok, localizing to Beijing needs a professional manager.
It is understood that the present General Manager of Beijing Branch of China Paradise has the Ning, had previously haunted household appliance market in Beijing for many years, has the deep industry, geographical. But rather had the interview yesterday, also admitted that after undergoing tests Golden Week, obviously feel the Yongle unified business strategy will not work in the Beijing market. Has the Ning said, Wing-lok, is developing a new overall plan for the Beijing market, and as soon as possible. Planned in the North Fourth Ring Road in mid-May opening of the first two stores, it had to be postponed until July to practice.
Wang Jun, as Gome, Suning, Dazhong, Beijing has had some fixed consumer groups, and Beijing
Home appliance chain Competition model has been formed, therefore, must be adjusted after Yongle planning.
Institute of the State Council Development Research Center Deputy Director Lu Renbo market that is inevitable frustrations encountered Yongle to Beijing, from the frequent exchange will be able to see, Paradise is not familiar with Beijing's market, they are still looking for their own businesses and Beijing market professional managers.
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as husqvarna saw parts , gas log splitters.
Article Source: http://www.earticlesonline.com/Article/Paradise-Beijing-To-Shop-Without-The-High-Price-Of-Unsatisfactory-Performance-Advantage/899869
