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Judge: Asus Transformer Isn’t Infringing On Hasbro’s Trademark – And Asus Reveals Embarrassing Sales Stats (crunchgear?)
A federal judge has ruled that Asus' Transformer Prime tablet does not
infringe on Hasbro's Transformers trademark, in spite of the suit actually
making sense. Just "Transformer", or just "Prime", might have flown right by
Hasbro's lawyers without a second look — those are _words_, after all — but
putting the two together seemed like tempting fate. As expected, Hasbro took
Asus to task in December. But the judge has initially sided with Asus, saying
that people were unlikely to confuse the tablet with Hasbro properties, noting
they had also waited too long to file the suit. As a little kicker on the
story, court filings have revealed that the device has produced pre-order
numbers that are, shall we say, less than legendary.
crunchgear?
