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Utah’s TCBY inks deal to put frozen yogurt brand into supermarkets (Salt Lake Tribune)
#### Utah’s TCBY inks deal to put frozen yogurt brand into supermarkets
By steven oberbeck The Salt Lake Tribune
##### Published Mar 21, 2012 11:54AM MDT
TCBY, the frozen yogurt chain owned by Salt Lake City-based Mrs. Fields Famous
Brands, has struck a licensing agreement with Spring Creek Holdings for a new
line of pre-packaged frozen yogurt that it anticipates will be available soon
in 10,000 grocery stores nationwide. Barrington, Ill-based Spring Creek is a
producer and distributor of frozen dessert items. “This is a pivotal time for
the TCBY brand,” said Tim Casey, president and CEO of Mrs. Fields. “Consumers
express the need for a variety o...
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Salt Lake Tribune
